Banners are among the mostly used tools for Digital Marketing. Banners should be produced as per size mentioned for various platforms. Writings must be read easily even if banner’s size is small. That’s why, colors of writings and background, contrast and size of writings are quite important. A good banner should draw attention whether it is published at your own web site or another web site and should invite those seeing it to a specific action. The said action may be one of actions such as purchasing, form filling, phone call.